2XU
Compression started the activewear boom. Rapid development and pioneering performance tech has kept this market leader at the top for years. Educating customers and the supply chain was essential in this sector. We helped launch continuous new products globally online and in-store, including their next generation compression line. Our imagery and videos helped this retail giant explain new designs and technical benefits, reinforcing their position as the benchmark in compression technology.
Market leader in compression sporting apparel globally
Required was ongoing product imagery and content for print, packaging, online, social and training
Rapid digital content was created to present new product lines internally and to market product prior to production deadlines
Video, animation, photography, retouching, illustration, concepts
